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Advertisements appear everywhere in modern society. There are many way to advertise and ads come in different forms. Newspapers and billboards carry advertisements; some products are announced on TV and radio which have a wide audience.Advertising is a big industry and many agencies are set up for furnish a variety of services for it.

Generally speaking, advertisements have become one of the most authoritative voices speaking to us today. Let us make our life easier by learning to choose proper ads, and be the master of advertisements, not their salve. 

As is known to all, A Farewell to Arms is one of the four major novels of Hemingway. It mainly talks about the story of a young American ambulance driver, Lieutenant Frederic Henry, who serves in Italy during World War I.Henry is wounded and sent to Milan Hospital where he falls in love with a nurse from Britain, Catherine Barkley; they together lead a happy life. Tough they both know that their happiness will not last long, they still seize every second to enjoy it temporarily. However, their intimate relationship ends with Henry’s returning to the frontline. The war has gone so dogs at that time that Italian army is to retreat. Henry, together with several soldiers, escapes from the hands of adversaries, and only to be told that officials who separates from their troops during the Italian retreat after the Battle of Caporetto, are supposed to be executed. Henry is one of them, so he escapes when the march stumbles into chaos and the gun-holders ignore him. He manages to find Catherine, after a sojourn in an Italian resort, decides to flee to Switzerland, otherwise he will be arrested. As a matter of fact, the police are going to arrest Henry the next day, but they do flee successfully by boating on the river for a whole night, but unfortunately Catherine dies due to the hemorrhages. The novel ends with Henry’s leave from the hospital where Catherine has died. 

Ernest Hemingway, the renowned American novelist, was born in 1899, awarded the Nobel Prize of Literature in 1954.Though told by an American, his four major novels, Sun Also Rises (1926), A Farewell to Arms (1926), For Whom the Bell Tolls (1940), and The Old Man and the Sea (1952), whose settings are in France, Italy, Spain, and Cuba, feature exotic. Trough all of these novels, Hemingway innovated the traditional way of writings from the modernist, and in turn , created his own style , instead , which was ,is, and will be known for its consistency in using short, simple, and concise sentences and dialogues. On the basis of this kind of style, Hemingway went on devote to his “Iceberg Principle” which contends the significance of novels lies not only in the moving plots, but or even more in the submerged contents behind the line, or between the line of every details. The former three novels are “the remaining wealth” of a wounded veteran of World War I and engaged human of fighting against Fascism& Nazism in World War II, while The Old Man and Sea is the ideal territory where a “he-man” unveils through all the obstacles. 

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